Who We Are
Annette Ehrentreich Wheatley
Through Annette’s international up-bringing and various professional assignments in Europe, Latin America
and Greater China, Annette not only is fluent in several languages, but also has developed a keen interest in
cross-cultural communication and an ability to work in a multi-cultural business environment.
She likes to think of herself as a facilitator, a bridge between business partners from different cultural
backgrounds and feels very comfortable in an international business environment.
Her career path has enabled her to gain experience both in the corporate and the non-profit sectors and
is focused on Greater China. She has lived and worked in Taiwan, Hong Kong and the PR China and
therefore been involved with China and the Chinese culture for more than 25 years.
Living in Australia since July 2006, Annette is developing a cross-cultural services program focused on China.
She also offers general international project management expertise.
In 2004, Annette established herself as an external consultant to the EU Commission, evaluating international development aid projects, including the regionally-focused Asia Invest, Asia Link, and Pro-Eco (Post Tsunami)
projects.
This was preceded by a 4 year job assignment, working in Beijing for an EU-funded training program, a
joint-venture between the European Union and the Chinese government. Her main role was establishing a
specific China business environment seminar program for the participants.
Annette’s principal experience in the corporate world was gained through her working for the German chemical
giant BASF from 1989 to 1996, where she was entrusted with several functions in marketing and controlling,
both in Germany and in Mexico.
After obtaining an MBA degree, Annette established and directed the Management Center of the China-Europe
Institute in Belgium for 3 years. Previous to this, completed several internships for the then European Common Market
in Brussels and studied at the Katholieke University of Leuven and received her Master in Oriental Studies degree.
Glen B. Wheatley
Over 25 years of international experience have left their mark on Glen, making him a communicative problem
solver.
Glen was with the German chemicals conglomerate, BASF AG for ten years, entrusted with assignments
ranging from investment and market feasibility studies to divisional controlling to sales management, and
market development. While with BASF, he worked in Germany, Mexico, Hong Kong and Mainland China
and was responsible for Latin American, European and Asian markets.
One of Glen’s first entrepreneurial ventures was away from his native USA, when he co-founded a computer
matching service for used cars in Germany in 1986.
Glen earned an International Master of Business Administration degree in 1988 at Thunderbird Global
Management School in Glendale, Arizona, USA. In 1986 he completed his Bachelor of Liberal Arts
degree in German at the University of Michigan (USA).